CAREER EDUCATION. Curriculum

Employers have fear, uncertainty and doubt (FUD factor) over your ability to actually do what you claim that you can do in your resume and cover letter.
Combine this with the fact that every candidate looks good on paper, do not leave their previous job because they were paid too much, the work was too interesting and all the people were fantastic and you can see the challenge you're facing. (I'm yet to see a resume or cover letter that says the candidate is only average ...)
In particular, here's what fear about yourself: fear:
Your resume is too good to be true, and will not be able to do the job.
You don't stick around.
It doesn't play well with others.
So with all that in mind, during the next week or so we thought we would share some thoughts, ideas and suggestions that help to remove some of the FUD factor that surrounds you.
How to make an employer wants to read the application
Employers do not really care about you, you only care about what you can do for them.
I have lost count of the cases I've seen where the candidates with the best education, training or experience to lose the job to someone with less training, skills and experience. The reason for this is that the applicant with the best skills or experience just doesn't sell to the employer and the applicant less experienced. This brings us to a really important question: How do you know if your application is selling so how could it be?
Well for starters, cover letters are valuable to help sell you an employer, because they are like mini-ads for your resume. Their interest with a short summary, and you'll get your resume read and not thrown in the trash.
Secondly, you must make sure that your cover letter doesn't say the same things as everyone else! The problem is that we all learned how to write our applications work the same way. Following the rules that you have been taught is the best way to ensure that not only will you not get noticed, but you'll stay unemployed for a long time.
Almost every application uses phrases like: "here's my resume for your position", "I looked for an opportunity like this", "I can contribute to your company."
Is the same as a business saying that have good quality service and after-sales service. Every company says, and these days it's not really a good enough reason to want to do business with them.
Apply this logic to your letter of application. If you speak only of, how good you are and how many years of experience you had, then you are missing the point!
To show the employer how your skills and experience will benefit them should be the real purpose of the application. If the application does not do this, you're making it too difficult for them to give you the job.
Here is a real, before and after example from my file:
"Senior NT and UNIX systems administrator using web development, network support and multimedia experience".
Notice how it says nothing of the company applied to or what the applicant is going to do for them. The top of my head, I suggested to the applicant that it could turn around pretty easily as this:
"Breaking all records for the stability of the network in your company, thus creating a productive and skilled workforce that can generate even more customers, support them better and make more money for you."
Is just an example very fast to turn your skills into results that an employer might be interested in. This may seem relatively simple, but it can be difficult to obtain. But I assure you, once you master the trick of powerfully reiterating your skills and experience in a way that will mean something to an employer, then you'll never work again!
One simple mistake that you can do that instantly kills your chances.
Here is the only thing that immediately stops most people from getting the job you're applying for: keep sending the same letter of application (which does not produce results) for every job you apply for.
You don't need to be a rocket scientist to understand that if you keep doing something that does not work while expecting a different result is really necessary to be a masochist! The problem with sending of the same application "loser" to employers is that raises doubts about your employability. This example below will show you what I mean.
Let me introduce the masochistic David ... David applies for positions with us for more than a year. He was also applied to other companies that use the same cover letter. As we know this?
He never used our name in his letter of application, and
We asked him.
Also-because he keeps the application we can assume that he was not offered a job by anyone else. This also raises serious doubts in our minds as to employability of David. If it was good should have a job now.
Can refer to the situation of David? If so, then let me show you the simple strategy that has transformed the life of David. I phoned him and asked him why he kept posting the same unsuccessful application to us and all others when it obviously wasn't doing the job. He was stunned. It never occurred to him that his application was a failure. He was taking it personally-he thought it was a failure.
Unemployment had been on for a whole year simply because his application letter and resume was not running. I suggested to try a new application to see if I was right. Has invested in a new resume and cover letter to us and the result: he had three interviews within the first week of the new approach.
In summary: If you are sending the same kind of letter of application for each job and you're not getting interviewed then change application!!!
Isn't that an employer refuses, it is simply the application that is being rejected. You know that you can do the job, you would not be the application if he could not do so. So don't take this personally. See hundreds of applications and resumes every week and I can tell you now, more than 90% of them are disappointing to the applicant. Most of those who do so to interview will make the same mistakes simple but easily avoidable and you will lose a job that should be their.

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